You might notice a few blogs would be skyrocketing in its SERP ranking, which was nowhere earlier.
If you are wondering about the secret strategy behind its fast growth; then its blogger outreach. In this article, let’s discuss blogger outreach strategy in detail and how it can help grow your blog, promptly.
Understanding What Blogger Outreach Is?
Blogger Outreach (sometimes refer to Influencer Outreach) is getting other expert bloggers or influencers in your niche to promote your content, brand or products on their blog and social media platforms.
The best part here is you can leverage the expert’s influence to grow your business or blog.
In general, the blogger outreach strategy is likely a white hat link building strategy through establishing a strong relationship between bloggers and influencers. It is not only a way of building rapport with the top influencers in your niche; it is a phenomenon.
You can apply the blogger outreach strategy for different goals that are resulting in your blog’s growth and performance.
People trust the brand if it is recommended by an influential in the industry. Apparently, users are ready to take instant action on the products or services that are promoted through blogs. Logically, this makes blogger outreach a potential one.
Below are the benefits of Blogger Outreach that helps grow your Blog so fast than ever before.
How Blogger Outreach Help Your Blog to Grow So Quick?
Probably, blogger outreach strategy is a less complicated one to reach a wider targeted audience base. Mostly, expert blogger would be the influencers in your niche.
Since people trust your brand when it is showcased by a blogger they already follow or trust, you can easily promote your blog or business.
Here, I am going to list a few but not all ways of how blogger outreach strategy can help your blog or business to grow rapidly.
#1 Guest Posting Opportunities on Relevant Blogs
Attracting new users is quite a hectic task, particularly for new blogs. You have to kill your time and efforts in researching the market to gain a decent volume of new visitors to your blog. At least to introduce your blog to the audience, you will have to struggle.
In such cases, guest blogging can help you immensely. Guest posting is nothing but contributing your article on other influential blogs.
Guest blogging is much useful for content promotion. Outreaching bloggers in your niche, you should request for guest posting opportunities. But, no expert would offer favors once you approached.
You have to build relationships, read their blogs, appreciate their good works, etc. You will have to make them notice your brand or blog.
Then, outreach the blogger requesting an opportunity to contribute a guest article on their blog. Your outreach email template and the topic must be most relevant and unique to get instant approval.
Think about your content live on another influential blog that is most relevant to your niche.
The reader’s expectation and behavior would be the same as your readers. You can attract those readers easily to land on your blog. Indeed, the readers or traffic from such niche relevant blogs would be your potential targeted audience.
You can use tools like Google searches, Ahrefs, BuzzSumo, AllTop, BuzzSumo, etc. to find expert bloggers and niche relevant blogs.
Another advantage you can grab from guest posting is you will get organic backlinks from the authoritative blogs (to which you are publishing articles).
Depending on the blog owner, you might get backlinks in the body of the content or the author bio section.
Automatically, your link profile would go under drastic increase and resulting in the blog’s credibility and authority. You can visualize deliberate boost in your SEO.
#2 Gain Exposure and Make your Brand Popular
Blogs would be more active in the market and specific about a particular niche.
If you are capable enough to spot and prospect most relevant blogs, then you are almost done. Relevancy and authority are most crucial. Generally, bloggers will be vigorous in building their audiences.
Hence, you can get connected with as much as bloggers you ca, to be interactive in the community.
It’s all about how you are consistent in blogging. If you are serious blogger frequently updating well-informed content in your blog, then blogger outreach strategy is for you. Without promotions, your content does not get your desired results.
Stick with marketing your content through popular brands or personalities in the industry. The reach will be unimaginable. You may outreach influencers requesting to contribute a roundup and publish it on your blog.
Else, interview them and blast it publicly. Your reader base will be drastically growing. Moreover, the influencers will be well connected with other experts in the market.
While sharing these roundups or interview with those experts, indirectly benefits you. You are now introduced to multiple influencers, and your brand or blog gets popularity. Your blog and its content are now shared among wider audiences.
#3 Get Reviews & Recommendations for your Products
Getting your product or service reviewed by the influencers spreading the awareness among the public can close huge sales deals. You may outreach bloggers to get positive reviews on your business products.
In turn, you can enable bloggers to access your tool or product for free. If it is really a good one, then you will get honest reviews.
You can now add it as a testimonial in your blog, share it with your audience through social channels, and blast emails.
Obviously, if a product is recommended by a popular personality, then it is easy to promote further. This seems like a traditional marketing strategy. But, it means a lot.
If you are into affiliate marketing, blogger outreach would be the most powerful to promote any products through your blogs. Through blogger outreach strategy, you can get your brand recognized as well as build trust among the users.
Once people started trusting your blog and products, it will automatically bring credit to you tirelessly.
On top of everything, a blogger outreach strategy will be effective if you are launching a new product in the market. You can easily obtain a substantial reach for the product if it is introduced by a top influencer.
#4 Acquire more Social Followers & Engagements
The most upfront benefit you can get out of blogger outreach is social signals. And it is a fact that, more social followers and mentions would influence your blog performance in a way or either. Nobody can object to it.
Probably, most of the bloggers will be active in social platforms gaining huge social followers.
And due to evolution in the internet and mobile sector, social media marketing works wells to grow your blog. If you can achieve massive social responses or social signals through expert bloggers in your niche, then it is fantastic.
Either through guest posting or creating roundups or conducting interviews, or anything, you will have to promote your blog post content. If bloggers can do that on behalf of you, then think about its benefits.
You can gain more social followers, social shares, and interactions. You can virally spread your content or products reviews over social accounts that are connected with influential bloggers.
Don’t produce valuable content and dump it in the archives. Try blogger outreach strategy claiming expert blogger’s influence to promote your content and grow your blog.
A perfect blogger outreach campaign can help you in multiple ways. It includes brand awareness, huge organic traffic, better rankings, great exposure, quality backlinks, and more social engagements. All these are the essential components to promote your blog as quickly as possible.
Make sure that you are prospecting your niche relevant influencer, your content or product is good, before outreaching the blogger. Else, all your efforts would go zero.
Sathish Arumugam, a passionate blogger, web designer, and digital marketer. I am glad to share that I am the founder of Traffic Crow and SGS Mediasoft. I have been blogging for years and I would love to blog by sharing ideas and tips all related to SEO, Blogging, Digital Marketing.